Brand Loyalty in a Changing Marketplace
Given the number of options the modern angler is presented with, being loyal to one particular brand is more difficult than ever before.
Your Guide to Fishing the Pre-Spawn
Our four-part series about fishing the bass spawn continues with this deep-dive into the best tactics for catching big, aggressive bass during this phase.
What's New with Crankbaits
Whether they’re reinventing the wheel or thinking outside the box, these five lures sample from the wide variety of bait currently available.
How to Catch Walleye
Fishing for walleye is year-round fun, a chance to snag a tasty catch, and the ultimate experience for countless cool-water anglers.
Stock Up at The Bass Pro Shops Spring Classic Sale!
The sale ends today, so you can still catch some last-minute deals on your fishing favorites.
Active Giveaways: Enter NOW
Top Fishing News of the Week
Pure Fishing Announces New Berkley Lab Series Baits
Learn more about the top-secret bait that helped Dylan Nutt take the 2026 Bassmaster Classic victory.The annual roundup is a unique opportunity to turn time on the water into meaningful conservation action.
New Jersey Muskie Record Denied
The state’s Division of Fish and Wildlife officially rejected a 45.03-pound muskie for being caught on the wrong side of a lake’s NJ/NY border.The trip to a favorite fishing lake where Jebby Yoder landed his once-in-a-lifetime monster catch almost didn’t happen.
